One Rule for Every Social Media Account

In the past three months, I have contacted many people using Twitter. It is one of my favourite platforms for reaching people because if you can find a company or person, they can be contacted.  The 140-character limit means that one must be concise.  To an aspiring professional like myself, Twitter is a fantastic networking platform.

However, it is not all sunshine and roses.  Some Twitter users seem to have forgotten the golden rule of a platform that allows anyone to send them a message:

REPLY.

It is called social media for a reason, after all.

I’ll share some examples.

The Lurker

Earlier this week, I noticed that someone had looked at my LinkedIn profile.  I reviewed theirs and found that the only easy way to directly contact them was using their personal Twitter account, so I sent a Tweet.

Hello! I saw that you viewed my LinkedIn profile. Is there any way that I can help you & [company name]?

No reply.  How long did it take you to read my Tweet?  Probably 2 seconds or less.  So this user has the time to lurk my LinkedIn profile, but replying to a Tweet is too much?  At least saying “no” would have been nice.

The Follower

Months ago, the Twitter account of a company’s CEO followed mine.  I checked the company’s website and was impressed, so I followed the CEO.  I also sent a Tweet complimenting him on his work and asking a similar question to the one above.

No response.  A “thanks, but no” would have been more than enough.

The Company

Google has many twitter accounts.  One for every product, as far as I can tell.  twice in the past year I have had some trouble with Gmail in Google’s browser, Chrome, so I Tweeted the company’s Gmail twitter account.

Nothing.  Not even a “we can’t help you on this account, but this is where you can get help”.

The Take-Away

Am I asking the wrong questions?  Maybe.  I can’t be sure.

Would I mind if any of the Twitter users above told me that I am asking the wrong question?  No.  I would love to know that.

Would I like to be shown a minimum level of respect in the form of an even one-word reply?  Yes, please.

Is my respect for the non-tweeting individuals/company diminished?  You bet it is.

If your company is Google-sized and has social media accounts, gather 10 people in different time zones to monitor and reply.  If you are an individual on Twitter, take two seconds to read the Tweet and two more to reply (especially if your company specializes in online/digital/social marketing!).

If you’re on social media, other users will expect you to be social.  So even if it is just two letters and a punctuation mark, take a moment to reply.

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2 thoughts on “One Rule for Every Social Media Account”

    1. I like the article and you’re right. Relevance is important; it’s all an audience cares about, otherwise the term wouldn’t apply. I’ll keep that in mind.

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