Happy (late) Canada day!
Here’s my quick run-down of must-see articles in marketing last week:
How appropriate that this Molson Canadian campaign came up last week. It’s adorable in a nostalgic-with-beer kinda way. Not my favourite commercial of the year, but it’s fun reboot of a classic traditional media campaign, so I like it.
Great information to have if you are thinking about marketing to Generation Y. The pie chart about instant gratification made me laugh; it seems that most tweens don’t like delayed satisfaction.
Next up, I present some social media lessons!
General Mills Gets a Firm that Gets Social Media
“…Aaron Miller, social media and marketing specialist for the CPG firm [states] “One is to set in place brand foundations that enable success in social media. We’ve established that each brand needs a purpose—reasons for being that go beyond selling Cheerios.
-Heine, C, for AdWeek
“…needs a purpose…”
Baseline social media strategy, ladies and gentlemen. Lay down why your brand/company/not-for-profit/self/dog is on social media.
Think of it this way: “why would a customer want to meet with and engage me on social media?” Once you have a “why” (and a “where your clients are”), then the “what” becomes easier.
The Take Away
Have a “why” in your social strategy. Tie it into your overall brand. Know your audience, and give them what they like.
Oh NASA. You guys are so good at what you do. And some of what you do happens to be social media.
I hope everyone remembers @cmdr_hadfield‘s 5-month journey into space. He posted a bunch of pictures. Go find ’em if you haven’t already had a look. Earth is beautiful.
Back to the main point: Real live astronauts and scientists on the social web! I can remember wishing I had a direct line into NASA and CSA in elementary school, and now you’re telling me it’s possible AND I can see it on my cellphone?!
The Take Away
Most (not all) accounts on social networks are connected to a real person in some way, so those real people want to see things written and posted by real people. I guarantee that if a scientist at NASA is excited about completing an experiment (and they’re allowed to share it), who better than the real, excited scientist? I can’t imagine trying to be the PR person trying to fake a “EUREKA!” on Twitter.