Sunday Roundup – April 20, 2014

It can be hard to tell whether actions and words are correlated, even if they seem that way from the outside.

On the other hand, it can be easy to tie two and two together. I bought an Android smart phone (thanks Megan!) last week. Naturally, I was biased towards news about Google for the rest of the week.

They’re your words, choose them

Actions have meaning. They take on a different meaning from person to person thanks to personal biases. Like words on signs, the action implies something about its originator.

Google buys Titan Aerospace and enters drone wars

Google is investing in drones, saying that they will be a means to altruistic ends. “Wars” is a silly word. Note that Google didn’t choose it: an editor did.

Tim Drinan, Google spokesperson say that drones “…could help bring Internet access to millions of people, and help solve other problems, including disaster relief and environmental damage like deforestation”.

I like those words. I’ll be watching for action, as I am skeptical that drones in general will be used for only altruistic purposes. Google does have its own interests, of course, and drones are powerful objects of observation.

Google Glass available to anyone in the U.S. – for one day only

One-day-only is a fashion brand marketing action designed to imply exclusivity. It is not a disruptive sales model, rather unusual in the technology sector.

Glass already has a hyped reputation, so a one-time-sale is a neat little hype generator. “Buy me now because you won’t be able to tomorrow” is a compelling argument to the tech-obsessed. Glass becomes a limited-production car, clothing line, or other object that means “+1 to status”.

Over to You…

What does Google (as a company, not a verb) mean to you? Does its acquisition of Titan Aerospace or limited-time-offer of Glass have any meaning to you?

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