Sunday Roundup – May 25, 2014

A friend told me a story last week. She and a friend had just connected on LinkedIn. His first message to her would be paraphrased as “Shall we discuss the ways that I can sell you my services?”

He does not know if she wants his services. He does not know if she even cares. He is taking the most direct path without looking at the ground underneath his feet.

How is Your LinkedIn Etiquette, Gentle Reader?

Non-robotic greetings, turning off notifications that annoy others, and something as simple as being friendly are a part of everyday life. On an online inter-professional sales network, that same humanization leads to more, better relationships.

Nonetheless, everyone is tuned to his or her own Radio WIFM (What’s In it For Me) station. Trying to be valuable to others without taking the time to tune in is like delivering a load of products that were never ordered.

Sales is Changing, Lets Get Rid of the Stigma

Two-thirds (a conservative estimate) of a sale has nothing to do with the salesperson. A sale is not automatic – it results from knowing the client is interested, what they need, and how you can deliver it.

Blatant, impersonal sales pitches (like that of our aforementioned friend of a friend) tell a succinct story: “you are no more important than the last person I messaged”. Stick to the client’s needs, not your need to make an easy sale.

Just the News

Etiquette ought to carry over to Twitter’ paid connection requests (advertisements asking a user to follow a brand) on networks that allow them. I don’t mind being sold on a corporate Twitter feed, especially if that connection will give me something I want.

Thus my favourite Target comes under the crosshair:Target_Tweet-2014_May03

Target wants to be followed, but the advertisement states no specific offer in the Tweet, nor is there a specific reason why staying “…in the Loop with the Bullseye” has any value to me.

“Do it just because” is not an effective sales pitch.

Over to You

Should Promoted Tweets follow a standard of etiquette? Do you agree with my assessment of Target’s tweet?

Comment here or Tweet me with your answers.

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Sunday (Monday?) Round Up – May 19, 2014

Words, or just a single word, will make the difference between shared knowledge and confusion. From spelling and choosing words correctly, to answering the right questions and explaining a gargantuan undertaking, it’s all about precision.

30 Incorrectly Used Words That Can Make You Look Horrible

Nothing stands out like a mistake. Knowing how to say what one wants to say is vital to precise communication.

Three Questions Every Brand’s Story Must Answer

What would your world be like? What will make it happen? How are you trying to get there right now? That’s a basic plot of any mission, so can your organization answer those questions? Communicating you or your organization’s mission requires precise, exact communication.

Here’s What You Missed at Social Media Camp

A precise message can be derived from a complicated event. Social Media Camp 2014 was a gigantic venture – three speakers presenting at the same time and over 750 attendees. Nonetheless, Laurel Lindsay distilled it into short, exact sentences that loses no important details despite having a low word count.

Over to You…

How do you practice precision? Do you agree that routine and creativity can mix? How important to you is a precise story?

Sunday Roundup – May 4, 2014

Day one of Social Media Camp 2014 was a blur of returned smiles, and an auditory cacophony of “good morning” and “welcome to Social Media Camp 2014!” – I volunteered as a greeter (I recommend that to anyone working on interacting with strangers). Day two was eight hours of information intake. The final keynote speaker, Julien Smith stands out amid those hours.

He pointed out that change is constant. It doesn’t stop or end – like death and taxes it is inevitable.

To paraphrase Mr. Smith: Life is not just about what you want to be, it is about what you want to be plus what the environment demands. Change to be what you want but never forget that you do not exist in a vacuum.

The short game, the long game and the infinite game

The infinite game is not one that can be won. It has no end. The game itself must be the reason for playing.

What you want to be needs to be an infinite game. Julien Smith, I believe, is playing the infinite game and is asking us all to do the same. The purpose is to evolve, not to “win”.

Ep 2 of Vogville Presents Conversations with Brian Thompson and Chad Brownlee

Chad Brownlee says it well. Going from hockey to music is a drastic change. He also notes that one must be in a constant state of evolution – to play the infinite game.

To borrow from Mr. Smith again, “the you that you think is you is temporary”. Mr. Brownlee realized that he wanted to be something else. His current self – a hockey player – gave way to the singer-songwriter, and eventually the co-writer. He makes a living, I am sure, but it sounds like he makes it in a constant state of “becoming” what he wants to be (another infinite game).

“There are not enough professionals to help with suicidal individuals, so it is up to us to care and help”

Speaking about suicide and mental illness is a change everyone can make. Chris Holt opened the second day of Social Media camp on that note.

Open and honest conversation are worth doing for their own sake. Helping another human work through the pressures of life is worth even more.

Over to You…

What is your infinite game? What part of the environment has shaped that game for you?