Sunday Roundup – June 8, 2014

Intention. It is the reason why we act – we intend to get a result.

Exactly what the result is, however, is the important part of intention. Intending only to be kind will get the result you want, even if you don’t know you want it.

Treating People with Kindness

Kindness begins with one of two intentions: 1) to receive something in return or 2) for the sake of doing it. Reason 2 is best, as it focuses on one’s own intent.

There is no expectation of return, so there is no chance to be disappointed. Expecting nothing in return makes it more pleasant when one receives something in return anyway.

Pillars of Trust

Business owners will consider Reason 1 first. That is how a business functions: it is intended to generate a profit .

Reason 2 to be kind does not expect return, but that does not mean there will be no return. Being kind with no intention of instant return is more noticeable than one would imagine, and doing so creates stories of trust that are worth sharing.

Clients sharing their own stories about an amazing business works far better than a business telling the same stories. There is no better endorsement than “on top of delivering the goods at the right price, they were exceptionally kind”.

Career Boosters: The Value of Volunteering

“I did it for the sake of itself” is not the best interview content, so the article linked above focuses on direct benefits of volunteering. Though one may volunteer for the sake of doing it, the interviewees make it clear that there are tangible benefits.

Just like being kind, volunteering has more benefits than “more business” or “another sale”. Volunteering is kindness given action – doing good deeds for the sake of doing it. Picking up skills, knowledge, and relationships are side-effects that need no warning label.

Over to You…

Do you give away your time? What about your kindness? Tell a story about the unexpected benefits of your intention to be a good person.


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