Jay-Z feat. Sumsung
Jay-Z has an album in the works, and he has teamed up with Samsung to promote the release. Galaxy and Note smartphone users will be able to preview the album 72 hours before its release using an app. it is unknown whether or not the app will be free.
When I consider buying music, I want to try it before I buy it. A good example of that is Queens of the Stone Age’s marketing campaign for their new album, …Like Clockwork, allowed potential customers to hear the album at least three times long before its release. It included videos, live concerts streamed online, and streaming of the album.
The partnership between Samsung and Jay-Z is more narrow. Only specific phones and a specific operating system will be able to preview the album.
It seems like Jay-Z is targeting music reviewers with the campaign, as they may at least be able to find a co-worker with an Galaxy or Note smartphone. Also, if the album is truly great, then users who download the app will begin to spread positive word-of-mouth, whether they are reviewers or not. It seems that everything will hinge on the quality of the album.
Boston Pizza is rolling out a campaign for its new slow roasted pork ribs. The commercial features a family of “ribnecks” who exclaim at how good the ribs are. You’ll have to watch it to believe it:
The video relies entirely on a negative stereotype. Lines like “These ribs are so good they make mama want to bang these logs together” do not inspire me to want the new ribs.
Some will find it funny. I think it propagates stereotyping. What do you think? Tell me in the comment sections below.
Social Media Stereotypes
I suppose “archetypes” or “personas” would be the more appropriate title, but it wouldn’t be as good of a segue.
ReachLocal has put together a fantastic infographic is the 7 personalities they have run into on social media sites. If you are doing any kind of marketing on social media, personal or business related, you should take a look.
It will be at the end of this post, as it is a large image.
The Cannes Lions International Festival of Creativity honours creative uses of visual media, and has released their shortlists for Cyber, Design, and Radio categories. Thirteen Canadian agencies have been nominated.
You can take a look at the shortlists here. Search for some of the nominated spots; many are 100% brilliance.
That’s all for today, folks! As promised, you can find the 7 social media personalities infographic by scrolling down a bit farther.
How well did I do? Did I miss anything? Leave a comment and let me know!